A key ingredient for influencing purchasing decisions, taps into our root impulses and subconscious, a store’s look and feel. A store layout is critical and when optimized, can boost sales. Optimize your store for driving revenue with these tips:
* Window displays can drive new customers into your store. People are visual, thus showcasing your premium goods, in a clean and eye-catching way can influence foot traffic.
*When customers enter a store, they move counter clockwise. This means that the premium real estate for your highest profiting products should be just to the right of the door.
* By placing your most profitable goods at eye-level, you will increase your chances that the shopper will choose that item by an additional 35%!
* Shopping is a full sensory experience. From the smell of fresh out of the oven cookies to the feel of a cozy sweater – every vertical can capitalize on the shoppers’ sensory experience to boost sales.
*65% of shoppers turn to stores for shopping so they can feel, touch, and see products before they purchase.
*Music that relates to your buyer demographic and gives your brand an audio identity will influence not just how a shopper perceives your brand, but will also influence how long they spend in your store and make lines feel much shorter.
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